My name is Aśka, and this blog is my response to the senseless consumption of fast fashion. You can find here my subjective idea of why, how and where to dress like you give a damn about the future of this planet.
Do we even need fashion evolution?
Fast fashion industry made it possible for the average consumer to participate in the apparel vanity fair. Clothes nowadays are extremely cheap and widely available. Have you ever wondered what is the price of this affordability of goods?
By consuming the countless amount of low-quality goods, we’re pushing our Mother Earth to the breaking point. Luckily, society is getting more and more aware of the risks of such reckless consumption, but we are nowhere close to solving environmental issues. That’s why it is so crucial for us all to join forces and acknowledge that:
Who am I to smartmouth about the sustainable lifestyle?
Frankly, I used to consume a lot of fast fashion…I thought that wardrobe full of clothes makes me more confident and cooler – shallow AF, I know. I’ve never had any reflection about consumption, I simply took everything for granted. Until I started to dig into the topic of sustainable and ethical fashion. It started when I was writing my master’s thesis about the communication strategies of the biggest fast fashion companies. It was an eye opener and life changer as it helped me realize, that the apparel industry has a false, extremely nasty bottom.
It’s not all negative though, as there are more and more sustainable alternatives on the market, which can change the way we consume fashion – and I will do my best to show them to you here.